How I Help
I help leaders make decisions that are too important to base on incomplete evidence.
Choose the business question below. Each engagement is designed around the decision, the evidence that could change it, and the recommendation leaders need to move forward.
Purchasable decision categories
Start with a business question you need to answer.
I use the appropriate mix of primary research, existing evidence, competitive intelligence, market analysis, and senior judgment.
Customer and Market Strategy
Questions this can answer- Which customers should we prioritize?
- What do they value, need, or struggle with?
- How should we segment or position the offer?
- Which market represents the strongest opportunity?
- What assumptions are we making without evidence?
- When to use it
- Use this when customer needs, market conditions, or competing internal views are making a growth decision difficult to defend.
- What I do
- I frame the decision, connect customer and market evidence, test the assumptions behind the options, and identify where additional research would materially change the answer.
- What you receive
- A focused evidence map, customer or market research, opportunity assessment, prioritized options, and an executive recommendation.
- Representative example
- For a major gaming company, market opportunity and go-to-market research informed its shift toward cloud gaming.
Contact me ↗Product, Innovation, and Growth
Questions this can answer- Is there meaningful demand for this product or capability?
- What will accelerate or prevent adoption?
- Which concept or opportunity deserves investment?
- What should shape the roadmap or launch strategy?
- Is the market ready, or merely interested?
- When to use it
- Use this before committing substantial time, capital, or organizational attention to a new product, technology, market, or growth path.
- What I do
- I examine demand, use cases, competitors, providers, adoption barriers, and market readiness, then connect the evidence to the investment decision.
- What you receive
- A market and competitive assessment, use-case framework, adoption analysis, prioritized opportunities, and decision implications.
- Representative example
- For an emerging facial-capture technology, I combined secondary research with six expert interviews to map providers, use cases, adoption barriers, and commercialization opportunities.
Contact me ↗Marketing and Customer Experience
Questions this can answer- Is our marketing producing the intended behavior?
- Which messages and experiences matter most?
- Where is the customer journey breaking down?
- Which evidence should guide marketing investment?
- What do customers say versus what they actually do?
- When to use it
- Use this when activity is visible but impact is unclear, customer behavior does not match expectations, or marketing choices need stronger evidence.
- What I do
- I connect stated customer needs, observed behavior, campaign and market signals, and competitive context to identify what is working and where the experience needs to change.
- What you receive
- A measurement or research framework, customer evidence, journey or decision-point analysis, and clear priorities for action.
- Representative example
- In an entertainment engagement, I used ten subject-matter interviews and secondary research to map where audience insight could improve decisions across content development and distribution.
Contact me ↗Research-Led Thought Leadership
Questions this can answer- What original evidence could our company credibly own?
- Which question matters to the market but remains unanswered?
- How can research support executive visibility, media, sales, and category leadership?
- What is the meaningful story behind the data?
- When to use it
- Use this when your organization needs a credible, differentiated point of view supported by evidence rather than another opinion-led content program.
- What I do
- I identify an ownable question, shape the research strategy, protect methodological integrity, find the meaningful story, and translate the findings into an executive and communications narrative.
- What you receive
- A research strategy, study design, proprietary findings, executive narrative, flagship report structure, and media, speaking, or sales storylines.
- Representative example
- For the Arm AI Readiness Index, I led the research contribution and Chapter 1 narrative for a study of 655 business leaders across eight countries.
Contact me ↗Focused senior support
For founders and owner-led companies
When the decision is expensive enough to require more than instinct—but the company does not need a large consulting team—I provide senior research and strategic judgment in a focused engagement.
Relevant decisions may include market entry, customer definition, positioning, product-market fit, competitive differentiation, expansion, and launch strategy.
Contact me ↗