Insights & research strategy
Frame the question, choose the evidence, and design for the decision.
Research · Strategy · Foresight
Svetlana
Gershman
Insights leader, research strategist, industry voice, and public speaker.
Turning complex evidence and emerging signals into clear decisions, credible stories, and useful conversations.
Years in insights
Technology and emerging trends
Research-to-action strategy
Speaker and industry voice
Research · judgment · direction
Research that moves decisions and conversations.
For more than two decades, Svetlana has helped organizations ask better questions, connect market and technology signals, and turn evidence into strategy people can use.
Emerging technology & trends
Interpret AI, technology, and consumer change through a business lens.
Market & opportunity assessment
Evaluate markets, competitors, adoption barriers, and durable opportunity.
Research-led thought leadership
Build defensible research that earns attention and advances a narrative.
Global research · Artificial intelligence
A global view of enterprise AI adoption, ambition, and preparedness.
Svetlana led the Method Communications research contribution and Chapter 1 narrative for a study of 655 business leaders across eight countries. The research found that 82% of surveyed businesses were using AI, while 39% reported a comprehensive strategy.
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Signal & Substance
“Signal” identifies what matters. “Substance” tests it and makes it useful. Read Svetlana’s articles on research, AI, trends, and strategic judgment.
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