What makes research media-worthy
Timeliness, smart design, a defensible narrative, and results that remain useful after the headline lands.
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Signal & Substance
Ideas worth examining closely.
Perspectives on research, AI, trends, thought leadership, and the human judgment required to turn information into action.
Selected themes
Clear thinking for a noisy field.
Svetlana writes and speaks about the choices behind strong research: what to ask, how to design, how to interpret, and how to share findings without outrunning the evidence.
Follow on LinkedInWhy human ethics should guide ethical AI
Technical guardrails matter. The judgments behind them still come from people, institutions, and the incentives they create.
Technology in Hollywood: what the future holds
A research perspective on how production tools, analytics, and emerging technology change creative decisions.
Beyond the blueberries
How memories, emotion, and accumulated experience shape choices that appear simple on the surface.
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