04

Speaking & media

On stage. On air. In the conversation.

Svetlana makes complex findings accessible while protecting the rigor and nuance that make them worth discussing.

Editorial triptych of Svetlana Gershman speaking at a podium

Topics

Research, trends, and the judgment between them.

01

From insights to impact

Turning research into decisions people can act on.

02

Media-worthy research

Designing thought leadership that earns attention and trust.

03

Human judgment in AI

What responsible research contributes to AI-assisted work.

04

Reading the signals

Connecting research, trends, and strategic foresight.

05

Authority through evidence

Building an industry voice without compromising integrity.

06

Custom sessions

Conversations designed around an audience and decision context.

Featured appearances

Turning Research Into Media-Worthy Stories

A conversation about research design, PR strategy, meaningful headlines, and the mistakes that keep strong work from earning attention.

Listen to the episode

When Market Research Drives Thought Leadership and PR

A discussion of how research and communications can work together to create authentic, defensible industry authority.

Listen to the episode

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Invite Svetlana to speak, join a panel, or contribute to a media conversation.

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